Bouquets to all those who booted up across Australia during April to #SupportFarmingFamilies. Congrats to the 55 #FarmersMarkets that ran 96 #BootsForChange Market Days reaching countless thousands for shoppers seeking #localfood #farmfood #healthyfood – an idea born at #Heywire by #EmmaMott and her team. We're still estimating how many shoppers pulled on boots as a sign of solidarity with our farmers but we know the boots were big and small, new and old, colourful, muddy, dusty and sometimes re-purposed with amazing ingenuity.
Thank you too to the Boots For Change Partners - Blundstone Australia, Bruny Island Cheese Co. Colmar Brunton AU - we know you care about Australian agriculture and farming families.
#BootsForChange has started community conversations, connected farmers, engaged many regional youth organisations and promoted farmers markets as a source of healthy farm-fresh food. Keep shopping at your nearest farmers' market. Every basket you fill with #localfood is benefiting the #farmingfamilies who feed us every day. This month boots have become the symbol of our appreciation - so wear them often when you shop in a farmers' market. Such a simple act of solidarity that matters – Boots can bring change. Thank you one and all!